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Since they had to fit in a box of Cracker Jack most prizes measured no taller than about 1.

In just over a hundred years, the company has developed thousands of prizes— animal figurines to tin whistles to handheld puzzles.

IT STARTED WAY BACK IN 1872.

The sign on the open flat box clearly identified the tiny metal items, but plenty of us auction-goers knew instantly what they were.

Children would stand outside of stores to ask customers who bought cigarettes if they could have their card.

The marketing strategy that he established has produced thousands of different that have been distributed by the tens of billions.

Other businesses and attractions that distributed these prizes with purchase were Markt-Apotheke Pharmacies, Siebenhaar and Braunschweig shoe stores, and Berlin and Magdeburg Zoos.

A SALESMAN COINED THE NAME.

The pictures included in the book display a wide range of Cracker Jack prizes from its early days to its height in the 20th century to the start of its demise when the prizes became increasingly inferior.